James Barnes

James Barnes

Associate Extension Professor

  • Email:
  • Phone: (662) 325-1796
  • Fax: (662) 325-8777
  • Office: 369 Lloyd-Ricks-Watson Bldg.
  • Address: Box 5187, Mississippi State, MS 39762
Vitae: Link

  • Ph.D., University of Missouri, 2004
  • M.S., Oklahoma State University, 1996
  • B.S., Oklahoma State University

Extension Interests
  • Branding, online and social media marketing for businesses
  • Local food system economics
  • Rural development
  • Regional economic analysis

Dr. Barnes' is an Extension economist. His work largely focuses on business development in communities using his three Extension programs, including: 1) Bricks-To-Clicks™; 2) Local Food System Economies; and 3) Local Flavor.

He is certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities.

His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.

Recent Publications

  • Barnes, J. 2017. Bricks-to-Clicks™: Online marketing and economic education for businesses. Mississippi State University Extension Service, Publication 3150. Download

  • Barnes, J., A. Myles. 2017. Local food system economies: How selected specialty crops contribute to Mississippi's economy. Mississippi State University Extension Service, Publication 3157. Download

  • Carter, R., J. Barnes, C. McDavid. 2017. Local food system development in Mississippi: How local governments can support farmer's markets. Mississippi State University Extension Service, Publication 3126. Download

  • Wells, K., J. Barnes. 2017. Local food system economies for Mississippi. Mississippi State University Extension Service, Publication 3164. Download

  • Barnes, J. 2016. Organizing to use FaceBook advertisements: A planning tool for extension professionals, businesses and communities. Journal of Extension 54(4). Download